Marketing & Business Development Specialist

March 28 2025
Industries Legal
Categories Commercial, Corporate, Business,
Toronto, ON • Full time

Why work at Blaney McMurtry LLP?

Blaney McMurtry LLP is a multi-service 120 + lawyer firm, based in the heart of downtown Toronto. For more than seventy years, we have helped clients overcome challenges and seize opportunities through our continuing commitment to achieving results and building relationships. We seek exceptional individuals who take pride in their work and know the importance of excellent client service.

Our motto is "Expect the Best" and that goes both ways. At Blaneys, we value a diverse and inclusive workplace that respects and supports all of our staff. We offer a competitive salary based on experience and paid vacation. Your well-being is very important to us and this is why we offer an excellent benefits package which includes health, dental, as well as an Employee Assistance Program. If you would like to gain new skills, we have abundant training and professional development opportunities to help to achieve your personal and professional goals.

We are currently accepting applications for an experienced Marketing & Business Development Specialist in our Marketing and Business Development Department. This opportunity is excellent for those who take pride in the quality of the work they do and want to be a part of a busy team. Blaney McMurtry LLP is passionate about what we do and we are looking for someone who shares our passion to join our team.

Marketing & Business Development Specialist

Reports to the Director, Strategic Marketing & Business Development, and is responsible for the following:

Core Functions - support the team's workflow in the following areas as required:

  • Digital Marketing - updating of website content and social media communications.
  • Business Development - preparing responses to pitches, Requests for Proposals and other bid documents.
  • Events Management - overseeing client event planning and execution.
  • Collateral Materials - producing materials for lawyer presentations, pitches and other purposes.
  • Desktop publishing - customizing InDesign templates for specific advertising, collateral and other purposes.
  • Reputation Management - coordinating directory and award submissions.
  • CRM - contributing to the maintenance and updating of the firm's contact management system.
  • Management Reporting - updating budget, project and critical dates tracking and reporting.
  • Promotional Items - assisting with the selection and development of item inventory.
  • Sponsorships - support firmwide sponsorships.
  • Projects - contribute to key projects and initiatives.
  • Responses to website and other enquiries.

Practice Group support:

  • Develop an understanding of practice group work, goals and related industry trends.
  • Provide marketing and business development support to assigned practice groups.
  • Support the assigned practice groups with program and budget planning.
  • Manage practice group and lawyer marketing programs, including sponsorships, conferences, events, webinars, pitches and other initiatives.
  • Track group and lawyer initiatives and status of programs.

Specific Responsibilities:

Reputation Management:

  • Serve as the main point of contact and oversee the firm's program for legal directory and industry award submissions.
  • Track the status of all submissions, analyze results and produce reports for management.
  • Ensure that all external online profiles and resources are kept up to date.
  • Work closely and collaborate with external and internal parties to ensure that all submissions are prepared to the highest standard and that all deadlines are met.

Business Development:

  • Support the preparation of pitch, proposal and other business development material in response to RFP, RFI and other new business requests. Oversee the production of final deliverables and track results of bids.
  • Assist in writing and managing all content for pitch documents and proposals.
  • Maintain and update content in content library and other databases.
  • Undertaking market, industry, and competitive research.

Client Relationship Management (CRM):

  • Manage the firm's CRM system for client and prospective client contacts.
  • Oversee data input, clean up and maintenance.
  • Oversee the maintenance of mailing and contact lists as well as management reports.

Other:

  • Assisting with other marketing & business development activities as required.

Qualifications:

  • University Degree or College Diploma in Marketing.
  • Working experience with, and demonstrated proficiency in, Word, Outlook, PowerPoint, Excel; Adobe Photoshop, Adobe InDesign, HTML, Content Management Systems (CMS) and Client Relationship Management (CRM) software.
  • Strong verbal and written communication skills.
  • Strong organizational skills and the ability to prioritize multiple projects simultaneously.
  • Ability to work independently as well as part of a cross-functional team.
  • Strong problem solving and analytic skills.
  • Ability to use judgement and to work effectively in a deadline driven environment.
  • Ability to adapt to and work with people at all levels within the Firm.
  • Excellent time management skills and the ability to set and meet deadlines.
  • Positive and client service-oriented attitude.
  • Previous experience in a marketing role within a law firm or professional services environment.

To apply for this position, please submit your resume to Anthony Belmonte at abelmonte@blaney.com. In your email, make sure to include the job title in the subject line. Only those candidates selected for an interview will be contacted.

This position is full time in office.

If you require any accommodation in the application process, please contact us. Blaney McMurtry is committed to providing accommodations for people with disabilities. If you require accommodation, we will work with you to meet your needs.

We look forward to hearing from you and thank you for your interest.

Apply now!

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